Sparkcentral Creative Development
I manage creative marketing and digital performance for Sparkcentral, a customer engagement platform.
Landing Page Design & Development
Launching landing pages optimized for lead generation including A/B testing, personalization and advanced targeting. Pages include events, webinars, resources, demos, contact forms, and product information. I develop for WordPress as well as various CRMs.
Creative Print & Digital Material
After redesigning the website, I rebranded company assets including print materials such as conference booths and banners, whitepapers, case studies and promotional events materials. I also created a brand deck for both marketing and internal use.
Designing and developing email templates for different departments and purposes including marketing, sales, and customer success. I also create all email visuals as well as setup optimized workflows in our CRM with advanced segmented contact lists and automation.
Social Media Advertisement
Running various ad campaigns across multiple social channels including Twitter, Facebook, LinkedIn. I also use marketing automation tools like Adroll for native web ads, while measuring ROI and success of each campaign and making adjustments accordingly.
Analyzing and updating website content for landing pages and blog posts for better SEO and teaching the team best practices. I do keyword and industry research to determine ongoing changes.
Putting together short product and company videos as well as image and sound editing for on-demand webinars. I combine picture in picture, various digital mediums, speeds and audio.